Welcome
Hey everybody!
The big news this week is we are now accepting submissions for the July issue of SeniorInspire the magazine! The deadline is July 14th and you can read all about it below...
Over in the SeniorInspire Facebook group we had a great discussion about submitting your work to magazines - both the pro and cons.
Personally I think the pros far outweigh the cons. but that is of course a decision for you. If you decide you'd like to submit, I can't wait to see your work!
Magazine Update
Now Accepting Submissions for the Summer Issue of SeniorInspire the Magazine
I’m excited to announce we are now accepting your image submissions for inclusion in the next issue of SeniorInspire The Magazine!
For this issue we’re looking for your BEST work from the last year. This can be Class of 2020, 2021 or 2022 seniors! The only requirement is that it be your BEST work!
The deadline to submit is midnight on Wednesday, July 14th and our goal is to have the issue in your hands by mid-August.
To check out all the details and submit your images head to www.seniorinspire.com/magsubmission
Again, the deadline for submission is midnight on Wednesday, July 14. That’s about three weeks from now, but we’ll be sorting through and selecting images as they’re submitted, so I’d recommend getting yours in ASAP.
Can’t wait to see all your incredible work!
Marketing and Branding
How to Write a Winning About Us Page: 8 Dos and Don’ts
Do you have an About Me page on your website?
Is it all about you? Do you let potential customers know how much you LOVE chocolate, coffee and dogs?
If it is, I hate to be the one to break this to you... NO ONE cares if you can't get through the day without the taste of Godiva on your lips other than Hershey, Inc.
Writing an About Me page should be more about the potential client than it is about you.
Remember this, your potential client wants to know how YOU can make THEM happy. That's the message you want to convey to them on your About Me page.
Here's a great article with the eight do’s and don’ts of writing an amazing About Me page. Check it out!
Teens Don't Use Email, Right?
I've always found myself saying, seniors just don't use email.
But you know what? That's changing,
Maybe it was the pandemic and their need to start communicating in different ways with teachers, but lately seniors are starting to respond to email more and more. Maybe even more than their parents!
Check out this short video regarding Gen Z and email.
It may surprise you, but it turns out what teens really want is email that doesn't suck!
If you don't have an email marketing strategy for your senior business and you have no idea where to start, here's an in depth article that will help you get started creating your strategy.
Adobe Products
15 Lightroom Tips for Photographers
If you use LIghtroom and you're not a complete expert, WATCH THIS VIDEO!
Sean Dalton goes through 15 lesser known Lightroom tips in 15 minutes and at least a few of these may be new to you. I know they were to me!
In fact, Tip # 13 about the Match Exposure Tool blew my mind!
And Finally
That's our issue... I hope you found something useful this week!
If you're enjoying these newsletters or if you have any ideas for future issues, please feel free to hit reply to this email. Or if you're reading this online you can email us here.
Love hearing from you!