Have you heard the latest Senior Studio Success Podcast With Jena Golden?
This week's subject was near and dear to my heart... Getting featured: Is it worth it?
Jena does an incredible job laying out both the pros and cons of feature accounts and magazines, but ultimately leaves it to the listener to decide what's right for them.
The biggest positive was when Jena said, "Feature accounts, magazines and competitions actually make us pay attention to our work, to what we're doing. They make us better photographers."
I mean, I think SeniorInspire has a new mission statement!!
And sure, Jena pointed out some negatives as well - primarily cost (both money and time).
But getting better ALWAYS comes at a cost.
Workshops and conferences cost money and take you away from your family and business, sometimes for days at a time.
Getting more individualized coaching costs a lot of money, can take months or years to see results, and in the end you may even find the coach you invested in was not compatible with your style of learning or doing business.
Even with free YouTube videos, you have to spend A LOT of time watching bad information in order to find the good information.
In fact, every single thing you do related to your business has pro and cons. It's up to you to weigh both to make sure what you're doing fits your professional and personal goals.
It's really up to you, the photographer, to decide where to spread your resources.
Do it wisely! 🙂