Welcome
Facebook and Instagram were down for SIX WHOLE HOURS on Monday!!! 😱
How did I find out?
Not because I saw hundreds of people walking around without phones in front of their faces.
No, it was the dozen or so emails I received from photographers and other marketing gurus wanting to sell me their email list building course. You know, just in case Facebook disappears for good.
Now that's some smart marketing!
Are you good at grabbing the ball and running with it when marketing opportunities present themselves?
Did anyone send their prospects an email asking them what they'll do when all the photographs of their kids are wiped out once Mark Zuckerberg decides to take his ball home?
If only you had an email list... 🤣
It does make you think though, right? What would you do if you suddenly didn't have Facebook or Instagram to market with?
Probably the same thing we did when people stopped using the yellow pages - We move on to the next thing.
But guessing what that next thing is going to be is a fool's game.
For now, shore up your basics.
Having an email or (even better) a text list is nice, but in the senior business this year's list of seniors is next year's list of college freshmen. And if social media disappears, how would you keep your list fresh? Think about it.
Personally, I think the best thing you can do for your business is make sure your website is up-to-date and SEO maximized. You should continue to drive people from social media to your website where there should be an EASY TO FIND info request form for them to fill out.
Your website and an obvious structure for potential client's to conatct you is the key!
If you've been fooled into thinking Facebook makes having a website obsolete, you need to act now. If Monday taught you anything it should be to not become reliant on things you can't control. And you for sure can't control Mark Zuckerberg.
Marketing and Branding
Emojis - say what?
Forty-two percent of emoji users are more likely to purchase products that are advertised using emojis, according to a new survey from Adobe.
Who knew? 🤷♂️
Other than the occasional 🙂, I've always resisted emojis as something best used by kids. But according to this article from Inc. Magazine, I need to seriously rethink that.
Here's my favorite takeaway from the article...
"...70 percent of Gen-Z users say they are likely to open email or push notifications that contain emojis, especially if the emoji is their favorite one."
And what are their favorites?
The crying-laughing face, a thumbs-up, and a red heart... 😂👍💖
I CAN USE THOSE! Game changer!
Facebook Group
(Show me) what you got Wednesday!
Today in the SeniorInspire Facebook group is What you got Wednesday!
Wednesdays are the one day each week where members can feel free to start their own thread and share anything they've been working on they think the group might enjoy.
Just make sure to use the hashtag #WYGW when you post.
And if you're not already a member of our FB group, wtf?
Join today and share something with the group! 👍🍆👍
Instagram and Social Media
5 new Instagram features you should check out
To say Instagram is always changing is to state the obvious.
With that in mind here are 5 New Time-Saving Instagram Features for Marketers for you to check out.
My favorite new feature that I've already used?
You can now create drafts of your Instagram Stories. Very handy when you have a fun story idea late at nght that you don't want to release until morning. Create it, save it and then post it the next day.
Also, if you haven't taken a look at Facebook's Creator Studio, you really should. You can now post Instagram Stories right from your desktop. Very nice!
And Finally
I'm going to leave you this week with a guy who found an alligator in front of his house and then trapped it in a garbage can.
If you haven't already seen this video, do yourself a favor and CHECK IT OUT!
🐊