Instagram and Social Media
If you're not sure, maybe it's time to take another look at your bio!
Here's a great article on the subject with checklists and sample bios to get you going.
In my endeavors with SeniorInspire, I've discovered there are two important things photographers need in their bio, but sometimes leave out...
First, you're a local business. Make sure people who visit your page know where you're located!
When I feature images on SeniorInspire I like to include the photographer's home state. You'd be surprised how many of you give me no clues. And if I can't figure out what state you're in, do you think potential clients will be able to figure it out?
And second, include a link with a call to action in your bio! Instagram only gives you one link and if you're not using it correctly, you're really missing out.
But even more important than having a link, is having a link that leads a potential client by the hand and into your sales funnel.
Don't just link to your website's homepage or, even worse, your Facebook page! People looking at your Insta page who are looking to click on a link are ready for the next step! So, link to an info request form potential clients can fill out so that you can follow up and try to qualify them as a client.
Your Instagram bio is more important than you think! If you're not optimizing your business's bio, you're missing out on potential clients!
If you ever wanted someone to just tell you the best times to post on Instagram for maximum engagement, this article from Hootsuite is for you!
There are a lot of factors that go into 'the best time to post on Instagram' and of course you should test this and your mileage may vary...
But the team at Hootsuite analyzed over 30,000 Instagram posts from all kinds of businesses. They also took data from their own social team’s experiments posting content to 200k followers, all to pinpoint the average best time to post on Instagram.
And their answer?
Wednesdays at 11am is the best time to post for maximum engagement!
Of course that's not to say you should only post on Wednesdays at 11am. Obviously it's important to be posting more often and when your followers are online.
But to give you a start, their data revealed what they felt were the best times to post each day of the week...
Monday - 12pm
Tuesday - 9am
Wednesday - 11am
Thursday - 11am
Friday - 2pm
Saturday - 9am
Sunday - 7pm
And when it comes to Reel's, between 9 am and Noon, Monday thru Thursdays appear to be the sweet spot.
Again, this is just a start! It's important for you to test and monitor your own audience. Figure out when they are the most engaged and what types of posts get them going!
Ran across this great article from Hubspot that discusses three social media apps Gen Z has on their radar - BeReal., Poparazzi & VSCO.
And while none of these apps appear to have any real potential as marketing tools for photographers, all of them can help us to learn more about Gen Z as potential clients.
VSCO has been around for awhile and even I'm familiar with that one. But what I find most interesting about BeReal and Poparazzi is how much emphasis they put on authenticity!
No filters, no BeautyShot selfies, just flat out realness - something I've been told over and over that Gen Z craves.
Anyway, if you make it to the end of the article, it does a great job summarizing Gen Z social media preferences and what they mean to us as marketers.
Check it out!
I'm not a fan of change for the sake of change, but apparently Instagram is...
If you haven't heard, Instagram is currently testing a full screen, scrollable display that apparently will look a lot like TikTok.
I guess this makes sense as Instagram pushes to place a heavier emphasis on Reels and Reels are of course full screen, but I'll never understand why you'd take a successful product and push to make it look more like your biggest competitor.
Isn't this exactly what New Coke did? They tried to taste more like Pepsi and got crucified for it.
Anyway, check out this article from Social Media Today that has more info about what Instagram is testing and a sample of how it will look.
I have no idea how this will impact the posting of photos or if it will effect our reach, but if experience tells me anything I'm not holding my breath for a positive outcome here.